Hi, I'm Manali.
Hi, I'm Manali.
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I ask tough questions to stakeholders while solving complex business problems.
I ask tough questions to stakeholders while solving complex business problems.
As a UX generalist with 7+ years of experience, I design and build products that are simple, clean, yet meaningful by balancing user needs, business goals, and technical feasibility.
With over seven years of experience in user research, wireframing, and information architecture, I specialize in designing solutions that are both simple and effective.
My prior seven-year background in front-end development allows me to bridge design and development seamlessly. Leveraging agile methodologies, enterprise applications, and design systems, I create solutions that are not only feasible but also scalable and impactful.
I draw inspiration from everyday experiences, translating them into intuitive design choices that resonate with users. Passionate about advocating for UX, I actively share its value across teams and projects. I also continuously challenge myself to stay current with the latest tools and technologies in user interface design.
Skills and Tools
Skills and Tools
Research & Strategy
UX Audits
Competitor Analysis
User Interviews
Surveys
User Flows
Personas & Behavior Archetypes
Customer Journeys
Service Design
Information Architecture & Design
Sitemap
Page Description Diagrams
Card Sorting
Tree Testing
Wireframes
Interaction Design
Component & Pattern Libraries
Prototyping
Tools
Figma
Sketch
Axure RP Pro
Omnigraffle
Balsamiq
Optimal Workshop
Dynomapper
FigJam, Miro, Mural
"Design is not just what it looks like and feels like. Design is how it works"
- Steve Jobs"Design is not just what it looks like and feels like. Design is how it works"
Values, I resonate with
Values, I resonate with
Left: My personal values...
Left: My personal values...
I try to find inner harmony in my surrounding which brings healthy work-life balance and simplicity in my designs.
The optimism brings positivity and gives me strength to fight every situation that falls into my lap.
Open mindness allows me to accept critique about myself and my work, as well as it helps me in being open to change and new ideas.
Trust and Friendship help me build healthy relationships with people around me, and bring synergy at work.
I like to be organized.
Right: My work ethics
Right: My work ethics
Compassion builds empathy to not just users but the team I work with.
Curiosity and accepting challenges inspire me to be innovative.
Sincerity makes me committed to the work I take on.
Never stop learning attitude keeps me up-to-date with the emerging trends and technologies.
Work experience
Work experience
June 2021 - Feb 2025
Horizontal Digital
Horizontal Digital
UX Designer
Addison TXOctober 2018 - March 2021
State Farm Insurance (HTC + Ciber Global)
State Farm Insurance (HTC + Ciber Global)
UX Generalist
Bloomington ILMay 2018 - October 2018
Apple (Xoriant Corporation)
Apple (Xoriant Corporation)
UX Engineer
Sunnyvale CAOctober 2017 - May 2018
Right Comply (Idea Helix Inc)
Right Comply (Idea Helix Inc)
UX Designer
Fremont CAEducation
Education
Jan 2016 - May 2017
MS Human Computer Interaction
MS Human Computer Interaction
Indiana University, Indianapolis
Aug 2005 - May 2008
Master of Computer Applications
Master of Computer Applications
University of Pune, India
Aug 1996 - May 1998
M.Sc. Instrumentation Science
M.Sc. Instrumentation Science
University of Pune, India
Trainings & Certifications
Trainings & Certifications
October 2022
Salesforce User Experience Designer
No: 2670187Salesforce User Experience Designer
October 2022
NN/g Information Architecture Course Completion
NN/g Information Architecture Course Completion
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