Hi, I'm Manali.
Hi, I'm Manali.
A curious and minimalist UX Designer
A curious and minimalist UX Designer
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As a UX generalist with 7+ years of experience, I design and build products that are simple, clean, and meaningful by balancing user needs, business goals, and technical feasibility.
Learn more about me...
Problem Solver
Analytical Thinker
Team Player
Collaborator
Adaptable
Detail Oriented
Clients I have worked with so far
At the heart of my design philosophy is the belief that LESS IS MORE, ensuring every element serves a purpose and contributes to clarity.
Featured Projects
Featured Projects
UX Audit, Information Architecture, Jobs To Be Done (JTBD), PDDs, Wireframes, Stakeholder Management
MIDFLORIDA, a Florida based Credit Union wanted to create a dynamic, business-driving digital experience that is an extension of the welcoming and personalized in-branch experience. As a UX Designer on this project, I independently handled UX Assessment, Sitemap creation, Wireframes, and a part role in business requirement gathering.
Salesforce CRM (SAS Platform) Case Studies
Salesforce CRM (SAS Platform) Case Studies
Timeline: (2019 - 2021)
Showcasing three key enterprise application initiatives on Salesforce's Service and Community Cloud (AKA Experience Cloud) during my time as a UX Consultant with State Farm Insurance. These efforts streamlined complex sales and service workflows, empowering associates to manage their tasks more efficiently and effectively.
Survey, User Interviews, Journey Map, Affinity Mapping, Competitive Analysis, Storyboards, Information Architecture, Wireframes
Designed a self-service portal on Salesforce Community cloud to streamline support for agents, replacing tedious, multi-platform processes with an intuitive solution. The portal aimed to reduce call volume and operational costs by enabling agents to efficiently access help and resolve issues independently.
Adapted a popular e-commerce shopping cart pattern to the insurance domain, enabling a seamless multi-line product checkout experience. This solution helped Sales Associates complete purchases efficiently within a single workflow on the Salesforce CRM/Lightning platform.
Using Salesforce's Financial Services Cloud designed a portal for sales associates to present a comprehensive household view of insurance customers. This solution streamlined sales and service interactions, enabling associates to better understand customer needs, enhance conversations, and identify cross-selling opportunities effectively.
Other Experience Design Efforts
Other Experience Design Efforts
Right Comply
Right Comply
A software tool designed to ensure complete transparency throughout the hiring process among employees, employers, and clients, while maintaining 100% compliance for a contingent IT workforce.
A Moral Distress Thermometer for critical care unit nurses, combined with an inventory of causes and intervention techniques, aimed to support them in managing and alleviating moral distress.
This capstone project was deeply fulfilling, as it provided hope and practical solutions to nurses who were considering leaving their profession.Google Sites
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